Xiaomi’s second foray into the electric vehicle space, the YU7 SUV, has ignited the market with overwhelming demand.
Debuting on June 26, the YU7 received an incredible number of orders—between 280,800 and 315,900—within just 72 hours, according to reports from the company’s 351 retail outlets across China. Xiaomi officially confirmed that 240,000 pre-orders were placed within the first 18 hours, all backed by non-refundable deposits. As a result, the YU7 is sold out through early 2027, with wait times reaching up to 56 weeks.
The YU7’s strategy is simple but powerful: combine sleek design, advanced technology, and aggressive pricing. It comes in three versions, with the base model starting at RMB 253,500 (~€29,900)—undercutting the Tesla Model Y in China. This entry-level variant features a 96.3 kWh battery offering up to 835 km CLTC range, and accounts for 55% of initial orders.
The YU7 Pro, priced at RMB 279,900 (~€32,900), introduces a dual-motor AWD system and a 770 km range. The top-tier YU7 Max costs RMB 329,900 (~€38,800) and includes a larger 101.7 kWh battery, delivering 690 horsepower and 0-100 km/h acceleration in 3.23 seconds, with a 760 km range.
Design-wise, the YU7 is turning heads with its 4,999 mm length and styling reminiscent of the Ferrari Purosangue. Inside, it features a 16.1-inch touchscreen and integrates seamlessly with Xiaomi’s “Human x Car x Home” ecosystem, connecting users’ devices and smart home systems with the vehicle.
Data reveals that 55% of buyers are men aged 22–35, and 60–70% are trading in their current cars for the YU7. Surprisingly, 5–7% switched their pre-orders from Xiaomi’s previous SU7 model to the new SUV.
However, with such extraordinary demand, Xiaomi now faces the challenge of scaling production. Its two Beijing factories, F1 and F2, have a combined annual output of 300,000 units. Expansion efforts are underway, but the real test will be Xiaomi’s ability to maintain high build quality while ramping up production speed.