Formula 1 and Disney have announced a groundbreaking partnership that brings together the worlds of sports and entertainment in a creative and powerful way. Starting in 2026, some of Disney’s most beloved characters, led by the iconic Mickey Mouse, will feature in F1 experiences, content, and merchandise.
Emily Prazer, Formula 1’s Chief Commercial Officer, commented on the partnership: “Our collaboration with Disney is going to be fantastic. We’re introducing the world of Mickey and friends to F1 fans, and in turn, bringing our sport to Disney fans.” She emphasized that this agreement aligns perfectly with Formula 1’s strategy to reach beyond traditional sports audiences and tap into broader consumer markets. “Disney will also gain exposure to F1’s global fanbase of over 820 million people,” Prazer added.
Highlighting the shared values of excitement and innovation, Prazer noted, “Both brands are known for pushing boundaries and delivering entertainment. I can’t wait to see what our teams create on and off the track.”
Tasia Filippatos, President of Disney Consumer Products, echoed the enthusiasm, stating: “As we approach the 100th anniversary of Mickey Mouse and friends, this collaboration with Formula 1 offers a unique opportunity for two powerhouse brands to come together and deliver products that fans will love.” She emphasized that the partnership will be highly fan-focused and will bring to life unforgettable experiences and content for Disney and F1 enthusiasts around the world.
The partnership between Formula 1 and Disney represents a bold and imaginative step that redefines fan engagement, blending fast-paced racing with timeless characters. A new era is on the horizon—where Mickey Mouse and Formula 1 share the same thrilling stage.