Cadillac Reveals Its First F1 Livery Ahead of 2026 Debut
As Cadillac prepares for its historic entry into Formula 1, the American manufacturer has officially unveiled the livery of its 2026 car. The reveal took place during a high-profile commercial aired at Super Bowl LX, instantly capturing global attention.
After a long and challenging journey that initially began under the Andretti name, Cadillac has secured its place as the 11th team on the Formula 1 grid starting in 2026. With its debut season approaching, the brand has now shared the visual identity of its very first F1 car with fans around the world.
Cadillac’s inaugural Formula 1 car will feature a bold two-tone design. The left side of the car will appear in white, while the right side will be finished in black, creating a striking visual contrast that reflects a modern and confident design philosophy.
The livery currently features a limited number of sponsor logos. TWG, the team’s owner, appears on the sidepods, while Swedish software company IFS is displayed on the rear wing. The bargeboards feature American bourbon brand Jim Beam and Mexican telecommunications company Claro. Telcel, another long-time partner associated with Sergio Perez, is positioned near the cockpit. Meanwhile, Tommy Hilfiger branding appears subtly on the nose of the car.
To strengthen its competitive outlook for its debut season, Cadillac has signed two experienced Formula 1 drivers. Valtteri Bottas and Sergio Perez, both race winners with extensive experience and championship-contending backgrounds, will lead the team into its first year on the grid.
Cadillac CEO Dan Towriss emphasized that the livery represents more than just aesthetics. “This is not simply a paint scheme; it reflects who we are and what we bring to Formula 1,” he said. “Every detail has been carefully considered. It’s bold, modern and unmistakably American, while still respecting the heritage and precision that define this sport.”
By choosing to unveil the car during the Super Bowl and in the heart of Times Square, Cadillac aims to position itself at the intersection of performance, culture and entertainment. The team hopes to connect not only with traditional Formula 1 fans but also with a broader global audience.
With its striking design and experienced driver lineup, Cadillac’s long-awaited Formula 1 debut in 2026 is already shaping up to be one of the most anticipated new chapters in the sport.
