Apple has once again blurred the line between technology and fashion with its latest collaboration. Teaming up with Japanese design powerhouse ISSEY MIYAKE, the company has unveiled the iPhone Pocket — a minimalist yet premium accessory that brings together craftsmanship and innovation.
Inspired by ISSEY MIYAKE’s “A Piece of Cloth” philosophy, the iPhone Pocket is made from a single piece of 3D-knitted fabric. Its flexible, breathable weave allows users to easily slip in their iPhone, AirPods, or other small essentials while still viewing the screen through the mesh.
More than just a protective pouch, the iPhone Pocket doubles as a fashion statement. It can be handheld, attached to a bag, or worn close to the body. The short-strap version will retail for $149.95, while the long-strap edition will cost $229.95.
The accessory launches on November 14 in select Apple Stores across France, China, Italy, Japan, Singapore, South Korea, the UK, and the US. Flagship stores such as Apple Ginza, Apple Jing’an, and Apple Regent Street will feature full displays where customers can explore various colors and styles.
With this collaboration, Apple once again proves that technology accessories can be both functional tools and symbols of design culture.