Apple’s much-hyped iPhone Air, introduced as part of a new era of sleek and lightweight smartphones, appears to be struggling in the global market. The situation mirrors Samsung’s experience with the Galaxy S25 Edge, which also faced disappointing sales despite its ultra-thin design.
According to a report from The Elec citing Japan-based Mizuho Securities, Apple plans to reduce iPhone Air production by around one million units this year due to weaker-than-expected global sales. Although the device initially sold out quickly in China, it failed to maintain momentum in Western markets.
Industry analysts note that the iPhone Air fails to deliver a balanced price-to-performance ratio. Many consumers have instead opted for the more affordable iPhone 17 or the camera-focused iPhone 17 Pro models.
As a result, Apple is boosting production of the iPhone 17 lineup by two million units, raising its total forecast for the first quarter of 2026 from 88 million to 94 million. The company’s strategic focus seems to be shifting from the iPhone Air to the more profitable Pro lineup.