Apple’s long-awaited AI-powered assistant, the new Siri built on Apple Intelligence, has stumbled out of the gate. First unveiled at WWDC 2024, the redesigned Siri was meant to mark a new era for Apple’s artificial intelligence ecosystem. Yet, early reports suggest that it may fall short of the company’s lofty promises.
According to Mark Gurman of Bloomberg, internal testers found the early version of the new Siri to be unreliable even in simple tasks. This has raised doubts within Apple about whether the assistant is ready for a public release. The company’s 2025 strategy hinges heavily on the new Siri’s success—if it fails to impress, Apple risks falling further behind its AI rivals such as Google, OpenAI, and Microsoft.
Many features of Apple Intelligence, including Genmoji, Photo Correction, and ChatGPT integration, have already been released with iOS 18. However, the revamped Siri—arguably the centerpiece of Apple’s AI push—remains missing. At WWDC24, Apple promised three major upgrades: personal context awareness, on-screen intelligence, and app-level task execution. None have yet materialized.
Apple has reportedly delayed the new Siri’s launch to 2026, citing quality concerns. Software chief Craig Federighi confirmed that Apple needs “more time to make Siri truly intuitive.” Two separate teams are working on the project: one focused on on-device models, and the other on systems powered by Private Cloud Compute. The next-generation Siri is expected to debut with iOS 26.4, running primarily on Apple’s proprietary models.
For now, the AI race continues—and while Apple may be late to the party, all eyes are on whether Siri’s long-awaited reinvention will finally deliver.