iPhone Duo Sells Out Within Hours as Apple Confirms Extraordinary Demand
Apple's first foldable smartphone, the iPhone Duo, has encountered an exceptionally strong response following the start of sales. In a statement to the Financial Times, the company confirmed that pre-order demand for the device had been extraordinary. The model reportedly sold out on Apple's online store within just a few hours, highlighting the excitement surrounding the company's entry into the foldable phone market. The current situation suggests that some customers may have to wait until 2027 to receive their devices.
Apple acknowledged the strong interest in the iPhone Duo in its comments to the Financial Times. The company described pre-orders for its first foldable iPhone as exceptional and said it was working intensively to get the new product into customers' hands as quickly as possible.
iPhone Duo Deliveries Could Be Delayed Until 2027
The rapid sellout is a notable development for Apple's delivery schedule. According to the report, customers placing new orders may have to wait until January 2027 to receive their devices. Such a delay would underline the strength of the initial response to Apple's first entry into an entirely new smartphone category.
Apple is widely regarded as one of the industry's leading companies when it comes to managing a global supply chain and coordinating production with demand. Nevertheless, the company has experienced significant delivery disruptions in the past. During the COVID-19 pandemic in 2022, factory closures in China caused delays of more than a month for some iPhone 14 models.
However, a product selling out just hours after launch, followed by delivery estimates stretching several months into the future, is unusual for Apple. The situation surrounding the iPhone Duo suggests that the initial inventory may have been exhausted faster than anticipated. The company has not, however, disclosed detailed figures for available stock or production capacity.
Strong Interest Despite a Record-Breaking Price
When Apple unveiled the iPhone Duo last month, analysts expected its high price to limit its appeal to a relatively small group of consumers. The device was seen as a product primarily targeting wealthier buyers willing to pay a premium to access new technology early.
The strong pre-order response suggests that interest in Apple's foldable smartphone may be broader than some initially expected. For Apple, the device represents more than a new addition to its product lineup. Entering the foldable market could help the company reach a different segment of consumers beyond its established iPhone audience.
Still, it remains too early to determine whether the initial rush of orders will translate into sustained sales over the coming months.
iPhone 18 Pro Models Also Deliver a Strong Start
The iPhone Duo's early success comes alongside encouraging sales reports for Apple's other recently launched devices. Despite a broader slowdown in the global smartphone market, the iPhone 18 Pro and iPhone 18 Pro Max, released last month, have reportedly enjoyed a strong opening period.
According to a recent report from market research firm Counterpoint Research, the iPhone 18 Pro lineup performed better during its initial sales period than its predecessors. Results in major markets, particularly China and India, were especially noteworthy. The figures suggest that Apple continues to attract strong demand for its premium devices as the company enters the crucial year-end holiday shopping season.
The rapid sellout of the iPhone Duo, combined with the reported strength of the iPhone 18 Pro lineup, indicates that Apple is maintaining consumer interest across different product segments. In the longer term, however, the foldable phone's success will depend on several factors, including manufacturing capacity, delivery times, pricing and the overall user experience.
