Jeff Bezos steps back into AI with his new venture: Project Prometheus

Jeff Bezos, widely known as the founder of Amazon and in recent years the driving force behind space company Blue Origin, appears ready to re-enter the artificial intelligence race. According to a report by The New York Times, Bezos is preparing to launch his own independent AI company under the working title Project Prometheus.

A Massive $6.2 Billion Launch

Project Prometheus begins its journey backed by an impressive $6.2 billion investment, signaling Bezos’s intention to establish a major presence in the rapidly evolving AI landscape. This funding will enable the company to build a powerful research environment and develop advanced technologies capable of competing with industry heavyweights.

Bezos will co-lead the company alongside Vik Bajaj, a prominent name in the tech world. Bajaj previously worked in Google’s X research division, contributing to groundbreaking projects—including one that eventually evolved into the autonomous vehicle system Waymo.

Recruiting Talent From Rival AI Labs

Reports suggest that Project Prometheus already employs over 100 people, many of whom have been recruited from OpenAI, Google DeepMind, and Meta. This aggressive talent acquisition strategy indicates that Bezos intends to scale quickly and compete at the highest level.

A Different Approach: AI for Future Technologies

Unlike companies racing to build the next ChatGPT competitor, Project Prometheus is taking a more foundational approach. Its primary goal is to develop AI systems that power the next generation of computers, vehicles, spacecraft, and other advanced hardware technologies.

The company will also invest heavily in robotics and drug discovery, positioning itself at the intersection of artificial intelligence and high-impact engineering fields.

With Project Prometheus, Jeff Bezos is preparing not just to rejoin the AI landscape—but to reshape it.