Apple’s iPhone 17 Pro Max launch has once again proven the company’s unmatched market power. Within minutes of pre-orders opening, the new flagship model was completely sold out. The iPhone 17 Pro followed suit, selling out within its first weekend.
But the true conversation starter this year wasn’t the specs—it was the colors. Apple replaced its signature black tone with a bold Deep Blue, while introducing a divisive new option: Cosmic Orange. The only “classic” hue left in the lineup was Silver, maintaining a touch of traditional Apple elegance.
Now, fresh leaks suggest that next year’s lineup could be even more daring. According to reports from the reliable Chinese leak source Instant Digital, the upcoming iPhone 18 Pro and iPhone 18 Pro Max will skip the conventional black and white entirely. Instead, Apple is said to be exploring coffee brown, purple, and burgundy color options.
The shift signals a potential rebranding of the “Pro” aesthetic — moving from understated minimalism toward richer, more expressive tones.
Apple is still finalizing the iPhone 18 lineup, expected to debut in fall 2026 with four new models: iPhone Air 2, iPhone 18 Pro, iPhone 18 Pro Max, and the company’s first foldable device, the iPhone Fold.
Historically, Apple’s Pro devices have leaned on neutral tones like gray, black, and white to project sophistication. Occasional experiments with green, blue, or purple added subtle flair. Yet with the switch to titanium frames, the company had been favoring a minimalist palette — until now. The iPhone 18 series could mark the beginning of a new era: one that blends elegance with emotion through bolder color expression.