The LEGO Group and Formula 1 have announced an exciting new long-term collaboration, bringing together the passionate fanbases of both brands. This partnership aims to immerse LEGO enthusiasts in the thrilling world of Formula 1 while also catering to the rapidly growing fanbase of F1, particularly among younger audiences.
A Grand Start in 2025
Kicking off in 2025, this collaboration will feature exclusive activities at fan zones during Grand Prix events, alongside engaging content for fans and families across LEGO’s digital platforms. The partnership comes at a time when F1 has seen significant growth in its younger fanbase. Over four million children aged 8-12 actively follow Formula 1 in the US and EU, while 40% of Formula 1’s Instagram followers are under 25 years old.
LEGO Formula 1 Sets for All Ages
The new LEGO product portfolio, set to be released as part of this collaboration, will cater to F1 fans and LEGO enthusiasts of all ages. From LEGO DUPLO sets for preschoolers to more complex builds for young and adult LEGO masters, these sets will allow fans to recreate iconic Formula 1 teams and cars using LEGO bricks. This exciting range is sure to captivate both communities.
Bringing Formula 1’s Innovative World to LEGO
Throughout the 2025 Grand Prix season, LEGO will offer fans unique opportunities to explore the world of Formula 1 through the fun and creative lens of LEGO building. Special activities in fan zones will focus on innovation, technology, and engineering, with products celebrating Formula 1’s technical and engineering legacy. Fans will also be able to recreate thrilling moments from the racetrack, pit lane, and garages in LEGO form, offering them a hands-on experience of the high-speed action. This collaboration will provide a fresh perspective on the complexity and excitement of elite motorsports through the playful medium of LEGO.