Instagram has started testing a new feature called “Ad Break,” which introduces unskippable ads into users’ feeds. These ads will require users to view them for at least 3-5 seconds before they can continue browsing their feed.
Unskippable Ads: A New Era Begins
A large number of users on social media platforms report that Instagram is testing a new feature called “Ad Break,” which includes unskippable ads. These ads will temporarily interrupt the user’s browsing experience, requiring them to watch for 3-5 seconds. Users will encounter these ads while looking at photos or stories, and they must watch them to continue using Instagram.
User Reactions and Test Process
Instagram is currently conducting tests with a limited group of users to gauge reactions to this new ad format. According to screenshots shared by users, these ads appear suddenly while viewing photos or stories and must be watched without skipping. There has been no official statement from Instagram regarding this new feature, and it remains unclear when unskippable ads will be rolled out to all users.
A New Step in Advertising Strategy
Instagram’s move can be seen as part of its effort to diversify its revenue model and provide more effective solutions for advertisers. How users will react to this new ad format and how it will affect the platform’s usage habits remains to be seen.